ZAYO
creative direction
I currently lead the creative team across every strategic touchpoint—shaping brand identity, driving sales enablement initiatives, managing digital assets, and spearheading campaign creative strategy. In this role, I’m responsible for unifying our visual and messaging standards across digital, print, and experiential platforms, ensuring that every customer interaction consistently reflects our brand's core values.
YEAR IN REVIEW VIDEO
Brand Campaign for Ongoing Engagement
“YES”
art Direction
In launching the YES brand campaign, I collaborated closely with our top agency partners to redefine what it means to say “yes” in an industry where playing it safe is the norm. Together, we transformed a simple concept into a bold statement—empowering our customers to pursue every opportunity, even when other telecom providers say no.
Drawing creative inspiration from striking thick orange dimensional letters in our company lobby, the campaign became a symbol of innovation, resilience, and a fresh, affirmative approach. Today, the YES campaign is not just a favorite; it stands as a testament to our commitment to break barriers and foster a culture of limitless possibility.
