CATCHON

Brand Development
creative direction + design

At ENA, I had the distinct opportunity to spearhead the transformation and expansion of the CatchOn brand—an affiliate company. CatchOn is an analytics tool that helps school districts use real-time usage data to inform technology purchasing and adoption decisions.

I led a comprehensive rebranding initiative that not only streamlined the brand’s design as the company launched upgraded software and enhanced functionality, but also extended its reach across new channels and touchpoints.

Key highlights of this project included a complete visual identity overhaul, integrated digital transformation, and strategic alignment with interface upgrades.

Besides redefining the color palette, we also established new common visual elements, defined a new illustration style, and photo usage. I then worked with the digital team on new UI, UX, & interactive design for the website, new email templates, and a new look in digital ads.