CATCHON

creative direction, design

While working at ENA, I was fortunate to lead the design and refining of the CatchOn brand (an affiliate company) and expand its presence into additional channels. This included a major streamlining of the brand design as the company launched upgraded user software and functionality.

Besides redefining the color palette, we also established new common visual elements, defined a new illustration style, and photo usage. I then worked with the digital team on new UI, UX & interaction design for the website, new email templates, and a new look in digital ads.